Cirrus Design Co-founder and Vice Chairman Dale Klapmeier.
Photo by Jaclyn Zwerg
Dierdre Skaggs and Steve Sihler at the Shell exhibit.
Photo by Jaclyn Zwerg
companies, EAA AirVenture Oshkosh is an amazing opportunity to expose
new products, attract new customers, and sell merchandise.
AirVenture 2008 began on Monday, attendance and sales for companies
exhibiting here has been steady, if not higher than previous years. With
800-plus exhibitors this year, including Aircraft Spruce & Specialty
Co., Garmin, Goodyear Tire & Rubber Company, Shell
Aviation/AeroShell Lubricants, and Cirrus Design, all expressed how
amazing the turnout has been this year.
inside the admission gate is the Cirrus display, including the new
Cirrus Vision SJ50. Many are stopping to speak to Cirrus employees about
questions they have or to express their interest in the aircraft.
year has been tremendous. It feels like it’s [attendance] been up,”
said Cirrus Design Co-founder and Vice Chairman Dale Klapmeier. “This
proves that people need to travel, are traveling, and will still fly
regardless of the economy or what have you.”
Gutowski, Cirrus regional sales director, explained that their primary
focus is to bring people up to date and give them a chance to view the
aircraft. “The response is, we’re busy,” Gutowski said. “I had
one gentleman come back three times already.”
with Cirrus, Aircraft Spruce & Specialty Co. is seeing an increase
in customers, which means an increase in sales as well. “We are very
busy, and the traffic has definitely been up this year,” John Markley,
sales manager, said.
to Markley, they have reached record sales at their exhibit,
approximately 15 percent up since the previous years. The company,
located in Exhibit Hangar A, has everything for aircraft, and many of
the international visitors are purchasing items to be shipped out of the
do a lot of shipping for international customers,” Markley said.
“But there is definitely a lot more domestic customers at AirVenture
than there were at Sun ’n Fun this year.”
are continuing to flock from one exhibit hangar to the next, and Garmin,
located in Exhibit Hangar B, is one that many attendees are interested
in. The Garmin exhibit is equipped with a lot of merchandise, but many
attendees ask about the new Bendix/King by (Honeywell)
seen increasing sales throughout the week,” Dave Bremner, sales
associate, said. “Traditionally Friday is a good crowd, and we’re
hoping to see a lot more people today and tomorrow.”
Goodyear Tire & Rubber Company was surprised to see the amount of
people in attendance at this year’s show. Although Goodyear is not
selling its products at AirVenture, it’s providing attendees with
valuable information regarding its company.
been a good year. Better than expected,” Richard Brown, general
aviation sales and marketing manager, said. “Many of the questions we
get are, ‘How do your products differentiate from others?’ and
‘How can we get a blimp ride?’”
enthusiasm of the AirVenture attendees to learn more about the
exhibitors’ products and perhaps make a purchase continues to excite
the companies showcasing their products in the hangars. “Monday was
amazing,” Pam Royko, volunteer for Shell Aviation/AeroShell
husband, Paul, is the technical manager for the United States and said
the company had the best Monday in three to four years. “Plus, the
turnout was a surprise, considering all of the bad news you hear on
TV,” he said.
many attendees have purchased Shell oil that they nearly ran out of it
at the exhibit booth these last few days. A truckload of oil came Friday
just to make sure they had enough for the remainder of AirVenture.
“The sales have been excellent this year,” Jim Danner, sales
can only find customers so dedicated and eager to learn about the latest
aviation products at AirVenture, and the attendees are proving it.