|EAA Online Community Manger Hal Bryan takes a break to check out the latest conversations on our social channels (photo by Adam Loper)
By Gary Flick
August 1, 2013 - People come from all over the world to share the joys of EAA AirVenture Oshkosh and with advances in social media we are able to more easily share the event with the world.
EAA's social media presence has grown rapidly in the last year, especially since AirVenture began on Sunday.
"The engagement is dramatically up from previous years," said EAA Online Community Manager Hal Bryan, who has been the leading force in EAA's social media growth.
Facebook, the kingpin of social media, has received more than 10,000 "likes" on its various posts since the show kicked off and photo popularity has been a key reason for this.
"Every time someone 'likes' a photo," Bryan explained, "an average of 300 of that person's friends see the photo and are then just a click away from EAA's page."
Social media is different than other media outlets in the sense that readers can provide instant feedback.
Bryan has been very pleased with the feedback members have been providing to EAA's social media photos, updates, and informational posts, explaining with a laugh, "Normally with the Internet you're doing great if you don't get any negative feedback. The fact that so many people are providing us with actual positive comments is extremely gratifying and we greatly appreciate it."
Brianna Hamilton, a business development intern at EAA, was responsible for promoting the new College Park area via social media, and after Wednesday's extremely successful Job Fair, it's safe to say she did a great job.
"I think social media is a great way for people unfamiliar with AirVenture to learn about it," Hamilton said. "And it's also the best, and sometimes only, way to communicate to a younger crowd these days."
In addition to Facebook, other outlets have grown greatly as well. More than 14,000 Twitter users follow the @EAAupdate handle, and the #OSH13 hashtag has been used, on average, 150 times each hour, getting close to the 300 mark during major events.
Instagram has perhaps been the biggest success since the start of the show, as followers of the @eaahq Instagram account have increased by 600 percent since last week.
Instagram, which is owned by Facebook, took notice of the amount of popularity EAA's photos were receiving and posted a full story on its own blog, linking users to the EAA Instagram page.
As social media becomes more and more prevalent in virtually all aspects of life, it's safe to say that EAA is keeping up with the times and we are happy to be able to share The Spirit of Aviation with the world with just a simple click of a button.